Free Industry News and Tips about Internet Marketing
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Free Tipps to improve web traffic
Pay Per Click
Tip #1: Keyword Build Outs Reversed
Most people start their PPC keyword build outs discovering keywords, then writing
ad copy and then finding the most relevant landing page. Google’s greatest focus is
on quality and relevance. Try analyzing the landing pages, developing copy for them
and then discovering your target relevant keywords. By shifting focus to post-click
performance you will in turn boost quality score, lower cost per click and increase
conversions.
Tip #2: Account Architecture
The beginning phases of developing your account architecture is vital to your PPC
success. Your main goal is to have targeted groups of keywords with ad copy that speaks
directly to the user’s query. Consider adapting the same hierarchy of the navigation on
your website when creating campaigns. Keywords with similar orientation tend to perform
similarly. You can now align your bidding strategy and come out of the gate positioned for
success.
Tip #3: Websites Don’t Fail to Convert, We Do
Don’t get caught up in computer calculations alone. Searchers are people too. Walk
through the scenario of the search, analyze the search engine results verses your ad
copy and your landing page. You will find most often that with some tweaks, you are
just a few edits away from getting superior results.
Tip #4: Don’t Forget Where Search Came From
New PPC advertisers tend to focus on the industry leading keywords, leaving endless
amounts of new cost effective sales or sign-ups on the table. Finding alternative
search words that describe your product, service, and or offering, combined with
developing hundreds of permutations of these words, will position you time after time
where your competitors are not.
May 5th, 2011
Panda - Google's Algorithm Change on Feb 24th, 2011. Watch the video to learn more.
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