What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (for example: PR Launch, tradeshow, convention, annual report?)
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About Your Site
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1. Do you feel your current site promotes a favorable user experience? Why or why not?
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2. What specific areas of your current site do you feel are successful? Why are they successful?
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3. What shortcomings exist with the current site; and what three things would you change on the site today if you could?
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4. Have you conducted usability tests or gathered visitor feedback for your current site? If so how long ago? Please include any reports or findings.
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5. How important is it to maintain your current look and feel logo and branding?
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Questions about your old site
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1. What are the main reasons you are redesigning your site (new business model; outdated site; expanded services; different audience)?
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2. What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales; marketing/branding awareness; and fewer customer service calls.) Please discuss both long- and short-term goals.
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3. What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?
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4. What existing strategy (both on- and offline) is in place to meet the new business objectives?
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Questions about your new site
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1. Define the layout; look; or the overall appearance that you are looking for in your new site (keywords such as techy; modern; elegant; traditional; artsy; webby; including your color preference for the website.) Would you like any flash elements such as banner or intro video?
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2. List 3-5 adjectives that you would ascribe to your business or the services you provide. (Please be specific and avoid generalizations. -e.g. "fast"; "high-tech"; "caring"; or even unlikely terms like "nostalgic.")
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3. If you feel that your existing company brand/image should be retained; what is the concept behind your company logo or slogan? This could help us draw out a concept for the website's redesign that ties up with your company's existing image or branding.
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4. Are there any particular colors that represent your industry? Or are there colors used by your competitors or any other color in general that should be avoided?
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5. Are there any particular icons or imagery that we should avoid (either by reason of personal preference or competitor usage?)
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6. Are there any websites that you have used; or have seen; that you particularly like and think are effective (whether designed by us or another company?) What specifically do you like about these sites?
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7. Any special feature/s; design idea/s; or preference/s for the proposed website that you would like to discuss with us?
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Questions about your company
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1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include: prestigious; friendly; corporate; fun; forward thinking; innovative; and cutting edge.) Is this different than the current image perception?
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2. How is your company currently perceived online? Do you want to carry the same kind of message through your website?
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3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? If so how? Also please list competitor's URLS.
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Questions about your site visitors
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1. Describe a typical site visitor that you want your website to attract. How often are they online and what do they generally use the web for? Give basic demographics: age; occupation; income level; purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
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2. What is the primary "action" the site visitor should take when coming to your site (make a purchase; become a member; search for information.)
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3. What are the key reasons why the intended audience chooses your company's products and/or services (cost; service; value?)
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4. How many people (as far as you can tell) access your site on a daily weekly or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?
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Additional site elements
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1. Will this site use existing content from the current site? If so what is the source; who is responsible for approval; and has the content been audited? If not will you be creating content in-house or using an outside provider?
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2. What is the basic structure of the content and how is it organized? Is it a complete overhaul of the current site or an expansion?
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3. Describe visual elements or content that should be utilized from your current site or marketing materials (logo; color scheme; navigation; naming contentions; etc..)
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4. Do you intend to keep the new site updated?
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5. If yes, how often? Who is responsible for updating and providing content?
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